If you want “the same,” you’ve come to the wrong place.
Serviced 100+ major clients and content.
Generated over $3,000,000,000 in box office success.
Supported more than 20 Academy Award nominated films.
Created direct access to 300,000 top leaders and influencers.
Partnered with 15,000 organizations.
Produced record-breaking live theatrical event.
Pushed three authors to #1 on the NY Times Best-sellers List.
Sold out international concert in three days.
Created record-breaking LiveStream event.
Marketed top word-of-mouth movie of the year.
Spearheaded 22nd biggest social network platform.
Different Drummer is the leader of “audience mobilization,” and over the past six years has redefined how to market entertainment in the most cluttered marketplace in history. Conventional tactics will always be needed, but increasingly unconventional strategies will be necessary to acquire, activate, and accelerate target audiences. Different Drummer’s proprietary activation model has benefited feature films, documentaries, television shows, books, causes, music, and consumer products.
Different Drummer was founded by Erik Lokkesmoe, Marshall Mitchell, and Corby Pons, with a proven professional team behind every project.
With offices in LA, NYC, and Nashville, we offer clients both the architecture of unconventional campaigns as well as the “all-in, all-out” execution for those clients who expect (and deserve) a proven, disciplined, and effective team of professionals – not to mention a way to measure and monetize the audience.
A promotional and cause-related tie-in with a major motion picture release generated significant earned media, partnerships, and audience activation – and the collection of more than 105,000 pairs of socks for the homeless.
A live NYC event for an author sold 800 tickets and produced 247,000 unique livestream views of the launch, which propelled the book to the top of the charts and the author onto the cover of Time Magazine.
First of its kind, the largest live theatrical event in history with nearly 110,000 tickets sold, grossing more than $1.23 million from a single showing, and leading to record-number of DVD sales (despite the decline in DVD sales overall) which the home entertainment distributor called a “phenomenon.”
A proprietary audience call-to-action social tool that generated more than 200,000 unique emails and demands in three weeks.
An outreach and digital campaign that launched a prominent author to the top of the NY Times Non-Fiction best-sellers list, where is remained for seven straight weeks.
Initiated a broad awareness and activation campaign for entertainment including The Tree of Life, Life of Pi, Frozen, Beasts of the Southern Wild, Brave, Hunger Games 2, ABC’s Secret Millionaire, Extreme Makeover: Home Edition, and dozens of others.
A publicity campaign that led a television launch to be the highest-rated show in three years for the network.
Unconventional means no two projects are ever alike. Nor should they be. Cut-and-paste, assembly-line strategies may have worked in 2004, but not in 2014. No two audiences or projects or clients are the same. It’s time to question assumptions, throw-out every expectation, rip-up the playbook, and find the best strategy that will work best for your content, your audience, and your budget.
Different doesn’t mean risky. In fact, risky is doing the same thing that everyone is doing and expecting different results. Different doesn’t mean “big ideas” alone, it means flawless execution by a team of professionals that know what works and what doesn’t, and won’t take time and money to figure it out. You need a team that starts on Day One and won’t stop until the end.
Word-of-Mouth screening programs
Online and offline eventizing of content
Alternative distribution strategies
Creative and art design