The biggest issue facing publicity is something no publicist can pitch or spin their way out of: the massive crumbling, consolidation, and chaos of media:
When once major media powerhouses are auctioned off for a dollar …
and media companies’ names read like your spacebar is broken …
and bloggers have more readers than daily newspapers …
and there are less outlets with less influence …
Clearly this is a problem for anyone trying to get attention in the most cluttered and noisy marketplace in history. Publicity, then, must take on new forms. No one can successfully argue that night show appearances and gossip site entries, airline magazine features and radio interviews are enough to drive action at the bookstores or box office. Just look at the box office or billboard charts for examples.
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