Different Services
What we do.
Quite simply, we mobilize as many people as possible to do one big thing. Buy a ticket. An album. A book. Go to a concert or event. Support a cause. Watch at television show. At the end of the day, that’s what matters most to our clients. Everything else is secondary.
We call it social mobilization. We learned how to do it in politics and education and causes and media and entertainment: how to get millions of busy, distracted, passive, and dispassionate people to do one thing at the same time — and do it in the most cluttered, confused, and chaotic marketplace in history.
Let’s face it, traditional marketing and advertising today are like a car alarm in a mall parking lot. No one is paying any attention.
Social mobilization is an entirely different approach. It’s blue ocean meets blue collar. Big ideas and lots of work. Offline and online. Mass and specialty. Game-mechanics and fan rewards. High-tech and low-tech. Top-down and bottom-up. Long-lead and fast-breaking. Awareness and action.
Most of all, it’s the future of how you acquire, activate, and accelerate fans, audiences, and consumers.
Different Drummer is leading the way, at least that is what our clients tell us. As one said, “You have completely redefined what unconventional marketing looks like.”
So, what do we do? Here’s a brief sample of our services:
Specialty market publicity
Gamification and Incentivization technologies
Media Planning and Buying
Social Media Architecture
Influencer / Tastemaker Marketing
Outreach to specialty audiences
Online engagement platforms and strategies
Simulcasts
Organizational partnerships
Sponsorships and live events
Alternative distribution
Messaging and design
Word-of-mouth screenings
Field reps and street teams
Ok, that’s a good start. We know other agencies are watching … so give us a call or drop us a line, we’d love to tell you more.