Different Drummer

Different Drummer Launches New Social Media Division

Erik — Wed, 22 Feb 2012 04:31:55 +0000

This might be the most fun site we have ever built. Take a scroll through Whiskey & Shovels, the new social media shingle from Different Drummer. Smart, affordable solutions that cut through the exaggeration and hype to deliver “everything you need and not a thing you don’t.” www.whiskeyandshovels.com

How To Win Back The Audience: New Booklet

Erik — Thu, 19 Jan 2012 02:49:22 +0000

Free with a Tweet or email, Different Drummer’s collection of original booklets continues to grow with the newest addition: How To Win Back The Audience. As Hollywood continues to transition in the most cluttered and chaotic marketplace in history, Different Drummer recommends several ideas for getting back the audience that is increasingly making alternative choices. Get a copy here.

Open Source Activism: New Booklet on Social Mobilization

Erik — Wed, 04 Jan 2012 00:45:47 +0000

Different Drummer released its third booklet (free with a tweet) on social mobilization strategies called: Open Source Activism. The sweeping interview with creator, artist, and tech-tivism pro Justin Dillon (@callandresponse) gives anyone looking to mobilize supporters new insights into what is working and what is not. Get your copy today at www.socialmobilization.com

HOW TO GET THE MEDIA’S ATTENTION (without driving a stolen car down the 405)

Erik — Mon, 07 Nov 2011 16:28:58 +0000

The biggest issue facing publicity is something no publicist can pitch or spin their way out of: the massive crumbling, consolidation, and chaos of media:

When once major media powerhouses are auctioned off for a dollar …

and media companies’ names read like your spacebar is broken …

and bloggers have more readers than daily newspapers …

and there are less outlets with less influence …

Clearly this is a problem for anyone trying to get attention in the most cluttered and noisy marketplace in history. Publicity, then, must take on new forms. No one can successfully argue that night show appearances and gossip site entries, airline magazine features and radio interviews are enough to drive action at the bookstores or box office. Just look at the box office or billboard charts for examples.

Want more? Download the latest booklet to continue reading at www.socialmobilization.com

FURST:ACCESS Grows to 35k Leaders; Gives Access to Events and Screenings

Erik — Fri, 16 Sep 2011 13:26:30 +0000

Furst:Access, an exclusive service and network designed for true leaders and influencers, provides access to advance movie screenings and events.

More than 35,000 leaders have connected with Furst:Access in the first two months. Through a simple sign-up, selection, and management system — including a solution to provide endorsements, feedback, and recommendations — leaders in education, cause, faith, family, teen, politics, media, and other specialty audiences are finding Furst:Access to be an essential tool for seeing and supporting great entertainment content and events.

INTRODUCING SOCIAL MOBILIZATION

Erik — Fri, 26 Aug 2011 15:37:33 +0000

What happens when marketing doesn’t work like it used to? When advertising is ignored like a car-alarm in a mall parking lot? When major media outlets are fading? When consumers are more distracted, more disinterested than ever? We believe social mobilization, the drumbeat of our agency, is the answer. Now you can get your free booklet at www.socialmobilization.com

Cause Placement™ Launched

Erik — Fri, 12 Aug 2011 02:14:54 +0000

Cause Placement™ is product placement for non-profits and causes — with a twist. Launched by two industry-leading companies, Cause Placement™ creates mutually-beneficial matches between causes and content — embedding messaging and marketing into the influential channels of entertainment and non-profits. Register now at www.causeplacement.com

More Great Entertainment Coming …

Erik — Fri, 12 Aug 2011 02:11:30 +0000

Different Drummer is proud to be working with more world-class entertainment brands and content, including:
Red Tails
Extreme Makeover: Home Edition
The Greening of Whitney Brown
Machine Gun Preacher

Different Drummer + Wingclips Distribute Movie and TV Clips

Erik — Mon, 25 Jul 2011 18:51:00 +0000

Different Drummer, the high-touch, high-tech audience and fan mobilization agency for entertainment brands, has joined with WingClips to distribute exclusive clips from today’s best movies and television shows. Sign-up today to access free and premium clips.

ANOTHER EARTH Opens Strong

Erik — Mon, 25 Jul 2011 18:34:15 +0000

From Indie Wire:

A very different film – “Another Earth” – made its way to 4 theaters in NY and LA (though notably on 7 screens, as both the Lincoln Center and Sunshine theaters in New York and Arclight in LA had “Earth” in 2 different showings). The result was a $78,413 gross, averaging a decent $19,603 per theater (though per screen it would only be $11,201).

“Earth” was written by Cahill and Brit Marling, who is also the film’s star and generally regarded as one of 2011’s big indie breakouts. Marling plays Rhoda, a twenty-something on the brink of getting accepted to MIT. Just as she overhears on her car radio that a new planet has appeared in the sky, she inadvertently crashes into a van and kills two-thirds of the family on board. Cut to four years later, when Rhoda is released from jail and seeks out the one third of that family that remains in the midst of news that Earth is sending visitors to the new planet.