IDEAS @ Different Drummer: Ballot-Box-Office, What Entertainment Marketing Can Learn from Political Campaigns
Ideas@Different Drummer releases its latest ideabook: Ballot Box Office. Politics is entertaining and, more often than we realize, entertainment is political. What happens “inside the Beltway” and what happens “inside the studio” are surprisingly similar. Drop a Capitol Hill staffer into a Hollywood conference room and he would find the room remarkably familiar, just without [...]

