IDEAS @ Different Drummer: Ballot-Box-Office, What Entertainment Marketing Can Learn from Political Campaigns

Ideas@Different Drummer releases its latest ideabook: Ballot Box Office. Politics is entertaining and, more often than we realize, entertainment is political. What happens “inside the Beltway” and what happens “inside the studio” are surprisingly similar. Drop a Capitol Hill staffer into a Hollywood conference room and he would find the room remarkably familiar, just without [...]

IDEAS@ Different Drummer: Open Source Activism

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IDEAS@ Different Drummer releases its third idea book, free with a tweet or email, Open Source Activism. The sweeping interview with creator, artist, and tech-tivism pro Justin Dillon (@callandresponse) gives anyone looking to mobilize supporters new insights into what is working and what is not. Get your copy today.

IDEAS@ Different Drummer: Social Mobilization

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What happens when marketing doesn’t work anymore? Get your free booklet on social mobilization now.